09/04/2013 19:58
Tens of thousands of domain names are registered each day through thousands of domain registrars. But only a couple of thousands of domain names are getting expired each day. You obviously need not be an economist to understand that there is indeed a big gap between both the data. But since the domain names are not restricted, most webmasters do not give much importance to such a thought. They shall merely do a bit of keyword research and choose a couple of good primary and secondary keywords. They shall then jump over to their domain registrar to register one or more domain names related to those keywords. They wont probably select a domain name that do includes those keywords that are already selected, or atleast the primary keyword. They search for the domain name. But they find that the COM domain name extension for the domain name is already gone!
This is one common situation that every single webmaster encounters while they try registering for a domain name. The COM domain name extension is not available. You may be able to contact the current owner, but you shall have to shell out a small fortune to get the domain name. That is probably out of question for most people. Most people shall probably not have the funds to buy such a domain name. Even if they have, it may not feel like the right choice for the. So they look again, and see that all the other generic Top Level Domain (gTLD) name extensions and even those country code Top Level Domain (ccTLD) domain name extensions are available. What should they do?
No one will be able to provide a pretty straight forward answer to that question. Though most webmasters may recommend to opt for an approach where if you fail to find a domain name with a COM domain name extension, you need to look deeper. They may not encourage buying the rest of the other top level domains, and certainly not when it comes to country specific domain name extensions. But it may not always be the right choice. Let me explain to you why.
In case you are a local brand or a firm with offices restricted to just one country, what's the point of going for a COM or any of those top level domain name extensions? Doesn't it make more sense to go for the domain name extension of that country? And the answer is yes. You should opt for the country specific domain name extension in such a situation. You shall even be able to gain better rankings and traffic from the locals from the local search engines. A COM or any of those top level domain name extension cant work the same.
But in case your website caters to the international community as a whole, or if you are a firm and you can benefit a lot from an international audience, then its recommended that you opt for one of the generic Top Level Domain Name extensions like COM, NET or ORG.
